SFM Solutions

SFM in Action

Bounty's "We
Love Our School"
Program

SFM Program
Snapshots

SFM's John Driscoll
on Reaching Moms
Through School

More About SFM

Why PTO and PTA
leaders are your best
brand ambassadors

What 'Opt-in Only'
means to your brand

“I passed out the [Tide] samples to the parents along with another one of our PTSA officers and the response from our parents attending was great! After an evening of fun many of the students were quite dirty and several of the parents thought it was very appropriate that we were giving away Tide samples! I was proud to be selected to pass these out at our school event! Please keep up the promotion because it is always nice to have a little something for the families!”

Heide Sanchez
PTSA President
Deer Valley Elementary
Glendale, AZ

Success Stories

Integrated back-to-school marketing campaign drives brand awareness, goodwill among parents, and additional purchases.
Read Case Study
Custom through-school-to-mom marketing campaign builds awareness and drives purchase intent.
Read Case Study
Integrated awareness and sampling campaign gains new customers and brand loyalists.
Read Case Study
Experiential new product giveaway and digital campaign engage and excite exactly the right moms.
Read Case Study
Custom branded program updates a classic school event achieving awareness, product trial and mom-WOM.
Read Case Study
Private label program yields grassroots public relations benefits in communities across the country.
Read Case Study
Nationwide awareness and brand goodwill for fitness-focused school-family event program.
Read Case Study
Educational product awareness and product trial with key influencers in the school community.
Read Case Study
Influential PTO and PTA leader-moms drive traffic, brand buzz and registration in mom-focused, online snack recipe contest.
Read Case Study
Integrated back-to-school program gets alpha moms to sample new product and drive online traffic.
Read Case Study
Nationwide event sponsorship promotes literacy, brand awareness and goodwill with 2 million school families.
Read Case Study
Contextual, targeted coupon program achieves 14.3% redemption rate.
Read Case Study
Product trial and purchase intent reach 92% through experiential sampling program.
Read Case Study
PR/product launch print, digital and event campaign engages a precisely targeted audience directly with a new brand message.
Read Case Study
Geo-targeted sampling and custom literature program increases awareness and product trial in key DMAs.
Read Case Study
Customized, grassroots campaign provides exclusive, face-to-face engagement with moms.
Read Case Study
1 million snack samples distributed to moms during the critical back-to-school marketing window.
Read Case Study

SFM Solutions

Success Stories

Integrated back-to-school marketing campaign drives brand awareness, goodwill among parents, and additional purchases.

Custom through-school-to-mom marketing campaign builds awareness and drives purchase intent.

Integrated awareness and sampling campaign gains new customers and brand loyalists.

Experiential new product giveaway and digital campaign engage and excite exactly the right moms.

Custom branded program updates a classic school event achieving awareness, product trial and mom-WOM.

Private label program yields grassroots public relations benefits in communities across the country.

Nationwide awareness and brand goodwill for fitness-focused school-family event program.

Educational product awareness and product trial with key influencers in the school community.

Influential PTO and PTA leader-moms drive traffic, brand buzz and registration in mom-focused, online snack recipe contest.

Integrated back-to-school program gets alpha moms to sample new product and drive online traffic.

Nationwide event sponsorship promotes literacy, brand awareness and goodwill with 2 million school families.

Contextual, targeted coupon program achieves 14.3% redemption rate.

Product trial and purchase intent reach 92% through experiential sampling program.

PR/product launch print, digital and event campaign engages a precisely targeted audience directly with a new brand message.

Geo-targeted sampling and custom literature program increases awareness and product trial in key DMAs.

Customized, grassroots campaign provides exclusive, face-to-face engagement with moms.

1 million snack samples distributed to moms during the critical back-to-school marketing window.