SFM Solutions

“I passed out the [Tide] samples to the parents along with another one of our PTSA officers and the response from our parents attending was great! After an evening of fun many of the students were quite dirty and several of the parents thought it was very appropriate that we were giving away Tide samples! I was proud to be selected to pass these out at our school event! Please keep up the promotion because it is always nice to have a little something for the families�”

Heide Sanchez
PTSA President
Deer Valley Elementary
Glendale, AZ

Success Stories

See how Frito-Lay put new product samples directly in the hands of 1 million involved parents across the country and enjoyed prominent, category exclusive brand presence in front of the “Mom” audience during the key back-to-school marketing season. Read Case Study

Learn how LeapFrog was able to achieve marketing goals for two major, educational product initiatives and gain product awareness and product trial with key influencers in the school community.
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Discover how Vicks achieved product trial and purchase intent of a new product with the influential ‘alpha-mom’ demographic at back-to-school events, as well as awareness of and participation in a mom-focused, online Vicks marketing campaign. Read Case Study

See how Dole harnessed the energy and influence of PTO and PTA leaders across the country to activate a national online promotion - driving enthusiastic, family-focused moms to Dole's website where they provided Dole with valuable audience- and product-specific information. Read Case Study

Find out how Target extended brand awareness and goodwill with moms nationwide by broadening its commitment to literacy via School Family Media’s Family Reading Night – which has reached over 2 million school families. Read Case Study

See how Nestlé increased awareness of its support of health and fitness in schools, and grew participation in an existing Nestlé school-related marketing initiative, by sponsoring School Family Media's Get Movin' Night. Read Case Study

Learn how Lowe’s reaped the community and public relations benefits of donating over $10 million to schools through School Family Media’s custom designed, private label Lowe’s Toolbox for Education Program. Read Case Study

Learn how Symantec connected their family Internet safety message and new software product directly to moms with kids who are already - or about to be - online, with a custom, multi-platform PR and product launch campaign. Read Case Study

Find out how Splenda increased brand awareness and product trial, while gaining valuable public relations promoting better food choices in school and at home with a Splenda Better Bake Sale custom branded program. Read Case Study

Learn how Toys R Us achieved a 14.3% coupon redemption rate at its box stores, with a highly targeted, custom designed coupon program executed at school family events. Read Case Study

Discover how Tide distributed 500,000 detergent samples to receptive, engaged moms at relevant, fun school events where kids were bound to get dirty – resulting in excitement and appreciation for the brand, as well as product trial and purchase intent, with moms of school-age kids nationwide. Read Case Study

See how Walgreens gained the competitive edge for its in-store Take Care Clinics with a customized, grassroots campaign that provided Take Care Clinic representatives with genuine, face-to-face engagement with moms at back-to-school events in key Walgreens markets. Read Case Study