SFM Solutions

“Fantastic and very appropriate for our families. We listed SchoolFamily.com on our PTA website and sent out an email to our distribution list talking about it. I love the articles.”

Wendy Sbrollini
Co-PTA President
Traver Road Primary & JDWR Intermediate Schools
Pleasant Valley, NY

Advertising Opportunities

SchoolFamily.com is the perfect environment for extending your reach to this coveted segment of proactive, social school moms. Choose any of our turnkey, online advertising options or let us develop a custom online campaign and content just for your brand.

Banner Ads:

• Leaderboard 728 x 90
• Medium Rectangle 300 x 250
• Skyscraper 120 x 600
See example.

School Family Connection Newsletter:
This opt-in bi-weekly newsletter reaches even more involved moms with school-age kids, right in their inbox.
See example.

Sponsored Links and Content:
Showcase your marketing message and brand�s support of kids and families with sponsored text links and/or content.
See examples.

Parent Express Email:
Place your banner ad in our custom school parent group email templates used by PTO and PTA groups nationwide to communicate with school parents.
See example.

Custom Programs:
Let us put together a customized awareness or promotional campaign that authentically engages moms with your unique, online brand initiative.
See examples.

Additional Opportunities:

www.greatschools.org
We also have a wide variety of online opportunities available through our partnership with GreatSchools:

• National non-profit providing inspiration and resources for parents of K-12 students.
• National school directory with ratings
• Online parent discussions and community by grade level
.

SchoolFamily.com

Connect with Moms in Our Relevant, Targeted Online Community

SchoolFamily.com is the go-to guide for parents seeking helpful tips, expert information and advice on how to get meaningfully involved in their children's education. It is the only website exclusively focused on helping parents help their 5-14 year old kids make the most of their school years. It's also enthusiastically promoted and supported by PTO and PTA groups in all 83,000+ K-8 schools nationwide.

SchoolFamily.com Features

SchoolFamily.com's growing online community of engaged moms set up profiles and social groups, interact with each other online and explore our content-rich web pages that feature:

• Hundreds of articles on school-related topics, including:

Homework success

Communicating with teachers

Getting good grades

• Dedicated Back2School and Healthy School Kids sections
• Blogs
• Print and use school tools for parents
• Interactive polls and quizzes

Consistent, Contextual Impressions with Your Core Audience

Put your family-focused banner campaign, sponsored link or custom content on SchoolFamily.com and you can be confident that virtually every impression will be a social, online mom who is actively seeking the knowledge, advice, products and services that will help her family thrive.

• 250K unique visitors/month
• 1 million page views/month

Source: Google Analytics

Audience	Index	Percentage
Women ages 18-49	123	69%
Women ages 18-34	87	25%
Women ages 35-49	166	44%
Moms with kids ages 0-7	173	71%
Moms with kids ages 0-2	261	27%
Moms with kids ages 3-11	207	57%
Moms with kids ages 12-17	143	28%

Source: Quantcast

Partner Success Stories

Learn more with full case studies on SchoolFamily.com and other SFM programs.

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