Digital Connections

Every Impression is a Social, Involved Mom with Kids Age 5-14

Whether your digital campaign goal is to raise brand awareness, activate a promotion or engage moms with school age kids in talking about your product, SFM has multiple, targeted digital options. All of our digital connections showcase your brand message to moms in an exceptionally contextual and uncluttered environment, reaching moms when they're fully-focused on their family.

SchoolFamily.com

SchoolFamily.com is the go-to guide for parents seeking helpful tips, expert information and advice on how to get meaningfully involved in their children's education. It is the only website exclusively focused on helping parents help their 5-14 year old kids make the most of their school years. It's also enthusiastically promoted and supported by PTO and PTA groups in K-8 schools nationwide.

Put your family-focused banner campaign, sponsored link or custom content on SchoolFamily.com where every impression is a mom with school age kids actively seeking the knowledge, advice, products and services that will help her family thrive.

See all SchoolFamily.com opportunities

Our content-rich web pages feature:

• Hundreds of articles on school-related topics, including:
• Homework success
• Communicating with teachers
• Getting good grades
• Annual dedicated Back2School section (Aug-Oct)
• Annual dedicated Healthy School Kids section (Jan-Mar)
• Blogs
• Print and use school tools for parents
• Interactive polls and quizzes

Consistent, Contextual Impressions with Your Core Audience

• 250K+ unique visitors/month
• 1MM+ page views/month

Social Media & Custom Email Marketing

Showcase your brand where moms are most active online -- via social networking sites and their email inbox.

School Family on Facebook & Twitter

Promote your mom-focused campaign to our online community of exceptionally active moms with school age kids who follow, share ideas and interact with other information-seeking and connected moms.
Facebook
Twitter

Parent Express®

Align your brand with Parent Express, our proprietary school-to-home email connection that places your brand message directly alongside relevant school community news and update emails sent regularly from PTO and PTA groups to millions of moms.

School Family Connection Newsletter

Reach even more moms with school age kids, who register specifically to receive School Family Connection, our bi-weekly email newsletter moms read for reliable advice and ideas focused on helping their kids feel great about and succeed in school.

Custom Email Marketing

Make the most of our proprietary relationship with moms who have opted-in to receive information and offers from family-friendly products and services like yours and will be especially interested in and receptive to your brand message.

SchoolFamily.com

School Family on Facebook & Twitter

Parent Express® Email Connection

Custom Email