Sampling and Couponing
Get Every One of Your Samples Handed to a Mom – by a Mom at School
There's no better endorsement of your brand than having an influential PTO or PTA leader/mom handing your product sample, coupon and/or product literature directly to another interested parent at school.
School Family Media sampling programs allow you to put your product directly into the hands of interested, engaged moms in an extremely relevant, meaningful, and uncluttered environment - at school events nationwide.
92% of PTO and PTA leaders surveyed supported product samples distributed to parents at family events. See complete results of our survey “Moms Attitudes About Marketing and Advertising in Schools”.
“Opt-in Only” guarantees every sample lands in the hands of a mom with kids ages 5-14
Every PTO and PTA school group that participates in our sampling programs provides complete contact information and agrees to specific guidelines for distributing your samples, ensuring thorough sample tracking as well as detailed follow-up surveys that include quantitative data and experiential, qualitative feedback. See how a School Family Media opt-in program works.
Co–op and custom sampling options - Choose either a turnkey SFM sampling program or we can develop a custom-messaged sampling program that aligns perfectly with your specific brand initiative.
Partner Success StoriesRead full case studies on Sampling and other SFM programs.