School Family Media - Delivering your brand's targeted advertising and marketing to moms with kids ages 5-14

About Us Audience Key Differentiators Marketing Solutions Success Stories

Media Properties:

School Family Nights/
Parent Education Nights

Marketing Solutions: Sampling

Create national brand/product buzz among moms at the local level

There’s no better endorsement of your brand than having an influential PTO or PTA leader/mom handing your product sample, coupon and/or product literature directly to another interested parent at school. Our custom sampling programs allow you to put your product directly into the hands of interested, engaged moms in an extremely relevant, meaningful, and uncluttered environment - at school events nationwide.

What Makes a School Family Media Sampling Program Unique?

Directly reaches your key demographic, engaged, involved moms with kids ages 5-14
Provides (via category exclusivity) a competition-free environment to reach this concentrated and coveted segment of moms with school-age kids
Puts your product/samples in the hands of moms at school - a place where they are particularly receptive to brand messages that speak to their unique needs as a school mom
Provides a catalyst for genuine and personal communication between school moms about your product, creating thousands of enthusiastic brand ambassadors at a grassroots level
All programs are opt-in by request and require registration that captures name/contact information of the school PTO or PTA leader who will execute the program
Unlike other kid facing programs these are direct hits - all product samples are handed out to parents by enthusiastic PTO and PTA leaders as a perk at school events*

* 92% of PTO and PTA leaders surveyed supported product samples distributed to parents at family events. See complete results.

Multiple Sampling Opportunities

Back2School 2009 Program -Differentiate your brand during the crowded, competitive back-to-school marketing season by sampling through School Family Media’s Back2School program. This fully integrated marketing program connects your brand with a very receptive audience of moms at a key time of year.

Custom Sampling Programs - School Family Media can develop a custom sampling program uniquely designed and messaged to get your family-friendly product in the hands of involved, engaged moms in a direct and meaningful way at a specific time of the school year. Through our unique connection to PTO and PTA leaders, we can source (or create) specific school events that provide highly relevant product sampling opportunities, such as detergent samples being distributed at spring carnivals - an event where kids are likely to get quite dirty.
Contact us for more details.

Proven Effective for Top Consumer Brands

Tide® “Let Them Get Dirty”
Product sample distribution results in product trial and purchase intent
500,000 samples of Tide with Dawn® StainScrubbers™ were distributed at spring carnivals and fairs – where kids were sure to get dirty – across the country. In a follow-up survey conducted by School Family Media, 92% of respondents who had used the product sample had purchased or indicated intent to purchase a full size bottle. Read Case Study.

Toys R Us® “School + Family + Fun”
Coupon program increases in-store traffic and purchases
School Family Media designed a $3 off “Thank You for Coming to our School Family Event” Toys R Us coupon that was handed to parents at school Family Fun and Games Night events located within a limited-mile radius of a Toys R Us store. Final redemption for the coupon was an incredible 14.3% - with an average basket size of $29, even with a minimum required purchase of only $3. Read Case Study.

Connecting Consumer Brands with Millions of Moms with School-Age Kids