SFM Solutions


Back2School
Happy Healthy School Kids
Digital Connections
School Family Nights /
 Parent Education Nights
Sampling and Couponing


 



“DOLE Jarred Fruit tasked The Rogers Group and Huerta Quorum, our creative agency partner, to reach influential moms with school-age kids – both demographically and psychographically. We turned to the Back2School program because it offered us an unparalleled ability to reach our core audience. The level of engagement from the PTO and PTA leaders greatly surpassed even our expectations!”

Brenda Lynch
Senior Vice President
The Rogers Group

Connected


Moms and Kids


Moms and Kids

Delivering Just the Right Moms at the Right Time and Place

While many marketing and media options can help you reach moms, only School Family Media can connect you directly to the moms you want to reach – moms with school age kids – at a time and place where they are most interested in and receptive to your brand message - at school or while involved in school-related interests or activities.


The Power of the PTO and PTA Leader Connection

Our highly targeted and customizable programs are executed by PTO and PTA leaders at K-8 schools and 100% directed towards moms.

Step 1

Connect with Influential PTO and PTA Leader Moms

SFM taps into our proprietary database of PTO and PTA leaders at 83,000+ K-8 schools across the country. These PTO and PTA leaders proactively register with us and agree to promote and execute your SFM program, bringing local moms and families together at school.

Step 2

Personally Engage Your Core Demo in a Unique and Powerful Environment

Your brand message, sample and/or coupon is delivered by enthusiastic, vocal PTO and PTA moms to millions more engaged moms at social, contextual, school-family events nationwide. These school events provide the catalyst for genuine communication – and appreciation - among moms about your brand.

Step 3

Get Real Results through Real Mom Conversations and Conversion

SFM programs deliver industry leading awareness, purchase intent and conversion, giving you the most brand differentiating and impactful marketing to moms solutions possible in today’s crowded marketplace.


What Sets Us Apart From Other Marketing to Moms Solutions

Grassroots/nationwide reach that's precisely targeted to your core demo - moms with kids ages 5-14

Competition-free, relevant environment for your brand message where authentic word-of-mouth between moms takes place naturally

Opt-in program registration ensures participation, execution and follow-up with quantitative data and qualitative results

Out-of-the-classroom/mom-focused programs don' interfere with class activities and don't target kids

Implied school endorsement, brand goodwill and “halo effect” that come with sponsoring a school program/community-related cause

Ability to completely customize your SFM marketing program so that it aligns with your brand and marketing initiatives.


View a slideshow of SFM programs in action.
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