SFM Solutions

 

Q1 2012 Happy Healthy School Kids

Perfectly Timed and Targeted Brand Engagement

Get your post-holiday, mom-focused brand message and/or sample literally in front of exactly your core demo at exactly the right time for authentic, uncluttered brand engagement with our turnkey 2012 Happy Healthy School Kids® co-op marketing program.

We'll help you execute a single vehicle or fully-integrated campaign that reaches moms at social, family-focused school events during January – March 2012 with these efficient and effective 100% mom-focused solutions:

Print: THRIVE – Digest & Savings Booklet

No waste, direct distribution of your brand message, recipe and/or coupon offer

THRIVE features family-friendly editorial content to complement your full-page single or double-sided advertisement. This is the perfect vehicle for cost-effectively showcasing your valuable message or promotion.

Space reservation deadline: December 2, 2011
Materials deadline: December 9, 2011

Event Sampling & Couponing: Happy Healthy School Kids Gift Packs

Mom-to-mom sampling and genuine brand buzz at school-family events

Imagine influential PTO and PTA leader moms distributing your product samples and/or coupons to similarly health-minded, peer moms at school-family events like family fitness nights, school health fairs, parent information nights and more.

• Components: Product samples, coupons, product literature
• Quantities: 250k, 500k

Space reservation deadline: December 9, 2011
Materials deadline: December 30, 2011

Digital Connections: SchoolFamily.com & More

Every impression is an involved, information-seeking mom with school age kids

Sponsor custom content or place your banner campaign on SchoolFamily.com and within our dedicated "Happy Healthy School Kids" section. Healthy School Kids content is expanded and promoted during the months of January – March, to help you reach moms when they're actively online, looking for products and services that can help their families have a better year. And, place your brand message in our exclusive Parent Express® school-to-home email connection, the email tool PTO and PTA groups nationwide use to communicate the school news and updates moms always read!

Space reservation deadline: December 9, 2011
Materials deadline: December 30, 2011

Print: Custom Literature

Contextual and uncluttered for maximum awareness and recall

SFM will develop customized, branded pamphlets or booklets that deliver your Q1 brand message in a contextual, uncluttered format. A variety of sponsorship opportunities are available (logo/branding/advertising) including multi-brand with category exclusivity or sole sponsorship.
Contact us directly to learn more.

Healthy School Kids Partners have included...