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"The Back2School Program is a unique, highly targeted vehicle for us to get our FRESH FIT FOR KIDS™ message in front of moms with school-age kids in an uncluttered, relevant marketing environment.  We know that moms who are highly engaged with their kids’ education are also likely to be seeking out better-for-you food options for their kids, so it was a great fit for us."

Heather Pastir
Brand Manager - Kids & Family
Subway Franchisee Advertising Fund Trust (SFAFT)

Back2School 2009

A comprehensive, turnkey, fully integrated solution reaching moms at back-to-school

There’s only one way to cut through all the clutter of traditional back-to-school marketing and give your brand a true competitive advantage…sponsor School Family Media’s Back2School Program.

With integrated print, online and event/sampling components that are promoted and distributed to parents at school by PTO and PTA groups, your brand gets highly targeted exposure to millions of engaged moms and (dads) during the key back-to-school time frame.

Only School Family Media’s Back2School Program can help you:
  • Directly connect with your target audience, moms with kids ages 5-14, at this key time of year when they are most interested in your brand message

  • Differentiate your brand in a receptive, competition-free environment during the crowded back-to-school marketing blitz

  • Enjoy the best of both worlds - national reach (covers all top 100 DMAs) via local grassroots marketing at the individual school level

  • Benefit from the implied school endorsement and brand goodwill that comes with supporting and sponsoring a school program

  • Generate brand awareness, product trial and purchase intent with a concentrated segment of engaged, receptive moms via custom sampling opportunities at back-to-school events
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Back2School Program Sponsors
chevy kellogs office depot goldfish leapfrog vicks
           
subway lowes orthodontists frito lay norton
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