SFM Solutions


• Success Stories


 



“Everyone loved the samples we handed out our Open House! It was a nice treat for the parents during our final enrollment for the new school year. I help to serve lunch at our school, and I keep seeing [Frito-Lay] Flat Earth products in lunch boxes.”

Danette Goss
PTO President
St. Paul School
Olathe, KS

Back 2 School


Jump in


B2S


B2S

Back2School

Flexible Sponsorship Options for Maximum Results

Tell us your back-to-school marketing goals. We can direct you to the best single media option, develop a custom combination of any of these category exclusive, turnkey program components or create a fully integrated Back2School sponsorship program for your brand that achieves maximum impact.

School Family Media 2011 Back-to-School Shopping Survey Results


Print: Jump In! Back-to-School Parent Guide & Savings Booklet

Targeted and relevant branding and promotion during a key window

Don't let your valuable back-to-school brand message and promotional offer get lost in the Sunday inserts and back-to-school marketing mayhem. Let our proprietary, nationwide network of PTO and PTA leader-moms personally hand the Jump In! Back-to-School Parent Guide & Savings Booklet - along with your brand message - to other moms they know at back-to-school nights in August-September.

With Jump In!, your mom-focused message and/or promotion will reach exactly your core demo and achieve optimal exposure and coupon redemption as parents read and share Jump In! for ideas, tips and savings during the key back-to-school marketing window.

  • Circulation: 1.5MM

Additional print options include custom inserts, special ad options (i.e. gatefold) and premium ad positions in Jump In! magazine.



Average Consumer Response to Ads in Jump In!* Industry Average**
Ad Recall 79% 48%
Took One or More Actions 66% 51%
Purchase Intent 44% 19%

* Signet Research, Inc. Jump In! Ad Performance Study - 2010
** VISTA Print Effectiveness Rating Service



Digital: SchoolFamily.com & Back2School Special Section

Online moms will connect your brand with their kids´ school success

  • 250k+ unique visitors/month
  • 1MM+ page views/month

SchoolFamily.com is the preferred online resource for parents seeking tools and information to help their families have a successful school year – and the only website actively promoted by PTO and PTA groups in K-8 schools across the country.

Boost your online back-to-school presence with a custom digital campaign. Sponsor specific pages and/or back-to-school content on SchoolFamily.com during this peak traffic season.


Event Sampling: Back2School Gift Packs

No waste, mom-to-mom distribution

  • Quantities - 250k, 500k, 1MM

PTO and PTA leaders place your product literally in the hands of moms at back-to-school events, providing a catalyst for genuine and personal communication between moms about your product and creating powerful WOM and brand buzz at a grassroots level.


Back2School partners have included...


Partners