Back2School
Flexible Sponsorship Options for Maximum Results
Tell us your back-to-school marketing goals. We can direct you to the best single media option, develop a custom combination of any of these category exclusive, turnkey program components or create a fully integrated Back2School sponsorship program for your brand that achieves maximum impact.
Print: Jump In! Magazine
MRI ranked #1 in delivering parents with kids ages 6-11*
Our annual back-to-school print publication, loaded with ideas and advice for helping parents get more involved in their kids´ school year, is distributed by PTO and PTA leaders directly to parents at back-to-school nights nationwide as a thank-you for attending.
Additional print options include custom inserts, special ad options (i.e. gatefold) and premium ad positions in Jump In! magazine.
View a sample article from Jump In! magazine.
| Average Consumer Response to Ads in Jump In!* | Industry Average** | |
| Ad Recall | 80% | 48% |
| Took One or More Actions | 69% | 51% |
| Purchase Intent | 45% | 19% |
* Signet Research, Inc. Jump In! Ad Performance Study - 2008
** VISTA Print Effectiveness Rating Service
Online: SchoolFamily.com & Dedicated Back2School Section
Online moms will connect your brand with their kids´ school success
- 250K unique visitors/month
- 1 million page views/month
SchoolFamily.com is the preferred online resource for parents seeking tools and information to help their families have a successful school year – and the only website actively promoted by PTO and PTA groups in K-8 schools across the country.
Boost your online back-to-school presence with a custom digital campaign. Sponsor specific pages and/or back-to-school content on SchoolFamily.com during this peak traffic season.
Event Sampling: Back2School Gift Packs
No waste, mom-to-mom distribution
- Quantities - 250K, 500K, 1 million
- Product samples, coupons, product literature
PTO and PTA leaders place your product literally in the hands of moms at back-to-school events, providing a catalyst for genuine and personal communication between moms about your product and creating powerful WOM and brand buzz at a grassroots level.
Coupon Offers: Back2School Savings Booklet
Targeted, relevant and uncluttered for best redemption rates
Don't let your valuable back-to-school brand message and promotional offer get lost in the Sunday inserts and back-to-school marketing mayhem. With the Back2School Savings Booklet, your mom-focused promotion will reach exactly your core demo and achieve optimal, coupon redemption. Double-sided single page and one-sided page options available. Learn more.
Back2School Sponsors
