Back2School
Flexible Sponsorship Options for Maximum Results
Tell us your back-to-school marketing goals. We can direct you to the best single media option, develop a custom combination of any of these category exclusive, turnkey program components or create a fully integrated Back2School sponsorship program for your brand that achieves maximum impact.
School Family Media 2011 Back-to-School Shopping Survey Results
Print: Jump In! Back-to-School Parent Guide & Savings Booklet
Targeted and relevant branding and promotion during a key window
Don't let your valuable back-to-school brand message and promotional offer get lost in the Sunday inserts and back-to-school marketing mayhem. Let our proprietary, nationwide network of PTO and PTA leader-moms personally hand the Jump In! Back-to-School Parent Guide & Savings Booklet - along with your brand message - to other moms they know at back-to-school nights in August-September.
With Jump In!, your mom-focused message and/or promotion will reach exactly your core demo and achieve optimal exposure and coupon redemption as parents read and share Jump In! for ideas, tips and savings during the key back-to-school marketing window.
- Circulation: 1.5MM
Additional print options include custom inserts, special ad options (i.e. gatefold) and premium ad positions in Jump In! magazine.
| Average Consumer Response to Ads in Jump In!* | Industry Average** | |
| Ad Recall | 79% | 48% |
| Took One or More Actions | 66% | 51% |
| Purchase Intent | 44% | 19% |
* Signet Research, Inc. Jump In! Ad Performance Study - 2010
** VISTA Print Effectiveness Rating Service
Digital: SchoolFamily.com & Back2School Special Section
Online moms will connect your brand with their kids´ school success
- 250k+ unique visitors/month
- 1MM+ page views/month
SchoolFamily.com is the preferred online resource for parents seeking tools and information to help their families have a successful school year – and the only website actively promoted by PTO and PTA groups in K-8 schools across the country.
Boost your online back-to-school presence with a custom digital campaign. Sponsor specific pages and/or back-to-school content on SchoolFamily.com during this peak traffic season.
Event Sampling: Back2School Gift Packs
No waste, mom-to-mom distribution
- Quantities - 250k, 500k, 1MM
PTO and PTA leaders place your product literally in the hands of moms at back-to-school events, providing a catalyst for genuine and personal communication between moms about your product and creating powerful WOM and brand buzz at a grassroots level.
Back2School partners have included...
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