Back2School® Program Components
We'll partner with you to select the best single media option, develop a custom combination of any of these category-exclusive, turnkey program components or create a fully integrated Back2School sponsorship program for your brand that achieves maximum impact.
Jump In! Parent Publication
Grab mom's attention with your family-focused brand message or promotional offer in this competition and clutter free, 30/70 ad to editorial content publication. Jump In! magazine features relevant back-to-school information for parents and is distributed at back-to-school events nationwide.
Space: May 31, 2013
Materials: June 7, 2013
Distribution: 250,000, 500,000, 1,000,000
Parent Sample Gift Packs
Influential PTO and PTA leader moms hand your brand sample/coupon directly to other engaged moms creating powerful WOM with
Space: June 14, 2013
Delivery to fulfillment house: July 5, 2013
250k+ UV/month, 1MM+ page views/month
Sponsor custom content or place your brand advertisement on SchoolFamily.com — the preferred online resource for involved parents actively searching for ways to help their families have a successful school year.
Creative assets due minimum 2 weeks
before campaign launch