Back2School® Program Components

We'll partner with you to select the best single media option, develop a custom combination of any of these category-exclusive, turnkey program components or create a fully integrated Back2School sponsorship program for your brand that achieves maximum impact.

Custom Print

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Custom Print
Our connections to parent groups and our knowledge of through-school marketing allow us to integrate your brand with the active, engaged families you want. Create a custom print piece with your brand or service message, coupon, or promotion that will reach school parents at one of the busiest shopping periods of the year.

Event Sampling
Distribution: 250,000, 500,000, 1,000,000

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Parent Sample Gift Packs
Influential PTO and PTA leader moms hand your brand sample/coupon directly to other engaged moms creating powerful WOM with
no waste.

Deadline
Space: June 12, 2015
Delivery to fulfillment house: July 1, 2015
Distribution: Aug - Sept 2015

Digital
250k+ UV/month, 1MM+ page views/month

Digital

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SchoolFamily.com
Sponsor custom content or place your brand advertisement on SchoolFamily.com — the preferred online resource for involved parents actively searching for ways to help their families have a successful school year.

Go to SchoolFamily.com >

Deadline
Creative assets due minimum 2 weeks
before campaign launch