Back2School® Program Components
We'll partner with you to select the best single media option, develop a custom combination of any of these category-exclusive, turnkey program components or create a fully integrated Back2School sponsorship program for your brand that achieves maximum impact.
Our connections to parent groups and our knowledge of through-school marketing allow us to integrate your brand with the active, engaged families you want. Create a custom print piece with your brand or service message, coupon, or promotion that will reach school parents at one of the busiest shopping periods of the year.
Distribution: 250,000, 500,000, 1,000,000
Parent Sample Gift Packs
Influential PTO and PTA leader moms hand your brand sample/coupon directly to other engaged moms creating powerful WOM with
Space: June 13, 2016
Delivery to fulfillment house: July 1, 2016
Distribution: Aug - Sept 2016
250k+ UV/month, 1MM+ page views/month
Sponsor custom content or place your brand advertisement on SchoolFamily.com — the preferred online resource for involved parents actively searching for ways to help their families have a successful school year.
Creative assets due minimum 2 weeks
before campaign launch