Back to School

"Dole Jarred Fruit turned to the Back2School program because it offered us an unparalleled ability to reach our core audience.
The level of engagement from the PTO and PTA leaders greatly surpassed even our expectations." Brenda Lynch, Senior VP - The Rogers Group

"Parents are always looking for information to help transition into the new year, and we love having Jump In! magazine to hand out
at our Back-to-School Night event!" Harumi Waren, PTA Vice President, Wren Avenue Elementary – Concord, CA

"Jump In! magazine has a lot of good information for our parents, and they always love the samples." Jeannie Mendez, President, Parent Association - PS#13 - Elmhurst, NY

Don't let your brand message or product promotion get lost in the marketing clutter during the key back to school season. Our Back2School program positions your brand exclusively and prominently in front of families with kids 5-14 at back-to-school events nationwide.

Reach moms at social, family-focused school events during the August — October timeframe

Integrated print, digital and sampling options that align with your brand initiatives and product promotions
Highly targeted exposure to millions of moms with kids ages 5-14 See Demographics
No waste, direct mom-to-mom distribution of your brand message or product sample
Authentic brand engagement and genuine mom word-of-mouth in a competition free, relevant environment

Authentic Brand Buzz

"Everyone loved the samples we handed out at our Open House! It was a nice treat for the parents during our final enrollment for the new school year. I help to serve lunch at our school, and I keep seeing [Frito-Lay] Flat Earth products in lunch boxes." Danette Goss - PTO President
St. Paul School Olathe, KS

"We love the Back2School program. The parents and staff look forward to getting the magazine and samples. A great way to start the new school year!" Erin Cucchi, President,
Franklin Elementary School, Yuba City, CA

"Thank you so much for the Shutterfly free photo book promotional offer. The parents who received the offer were extremely pleased and thankful!" LaRenda Hutt, Treasurer,
Moline Elementary, St. Louis, MO

"The parents are always thrilled to walk away with freebies, information, coupons!!The reactions we got from our parents was very positive and appreciative." Shannon Finley, Arts in Education Committee -Division Chair, Hightower Trail Elementary, Conyers,GA

"Fantastic and very appropriate for our families. We listed SchoolFamily.com on our PTA website and sent out an email to our distribution list talking about it. I love the articles." Wendy Sbrolloini, Co-PTA President
Traver Road Primary &JDWR Intermediate Schools, Pleasant Valley, NY

"We were very excited about the Ziploc bags with the Box Tops logo and have seen an increase in the Box Tops since the parents got them. Thank you so much we all really appreciated it." Carol Sutton, Butler Middle School, Lowell, MA

"Every single kid walked out of that gym smiling and saying 'I want an XBOX Kinect'. I am so psyched about this event...we have to do it again next year!" Carmen Saladin, Stonewall Tell Elementary PTO, College Park, GA

Programs in Action

Differentiators

Why PTO and PTA leaders are your best brand ambassadors

What 'Opt-in Only' means to your brand

SFMs John Driscoll on reaching moms through schools

1-800-644-3561 x202

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