Reach Exactly the Right Moms – When and Where
They are 100% Focused on Their Families
Whether you choose a single media option or a multi-tiered School Family Media program, virtually every impression your brand makes will reach socially active, involved moms with school-age kids. Only School Family Media can connect you to these moms in a unique and powerful way through school, in print and online.
| Demographics | Audience | Index |
| Women 25-49 | 95% | 186 |
| Average HHI | $ 78,700 | 132 |
| College Educated (4+ years) | 50% | 169 |
| Kids in the Household | 95% | 212 |
| 3+ Kids in the Household | 31% | 326 |
| Kids Ages 3-5 | 28% | 221 |
| Kids Ages 6-11 | 89% | 429 |
| Kids Ages 12-17 | 32% | 148 |
Index of 100 is national average against women 18+
Key Psychographics/Behavior
Our moms comprise a coveted segment of vocal, engaged community members who actively seek and share knowledge through their on- and offline social networks. These are the moms your brand wants to reach, get to know and build a long-lasting relationship with.
School Family Media’s “moms” are…
- Involved in their community
- Interested in new products and services
- Active consumers
Median number of trips to mass merchandiser* - 4 times per month
- Eager to learn/talk about family-focused products and services at school social events
parent-attended school events
*Jump In! Magazine Reader Profile Study, MRI Market Solutions – October 2007
** School Family Media/Kid Power Survey of Moms´ Attitudes Regarding Marketing &
Advertising Through Schools – April 2008
Read what marketing media has to say about the survey findings:
to Certain Promotions, Especially if Directed at Adults”
“Mom's Open to Parent–Focused Approaches to Reaching Children”





