SFM Solutions


Back2School
Healthy School Kids
SchoolFamily.com
School Family Nights /
Parent Education Nights
Sampling and Couponing




“I wanted to let you know I received the Back2School packet and Jump In! magazines. The magazines are awesome! We will be passing them out to each family at our annual Family Picnic this Sunday. I'm so excited. I took my copy to work today and was looking at it during lunch and my boss asked for a copy for her daughter who teaches in another town. Thanks so much for all the great ideas I have gotten from you this past year. I keep getting emails and thanks for a job well done as our President.”

Cathy Salentiny
PTO President
St. Paul Lutheran School
Fulda, MN

Precise


Moms

Learn what School Family Media “moms” have to say about advertising and marketing through schools. Read survey

Moms

Reach Exactly the Right Moms – When and Where
They are 100% Focused on Their Families

Whether you choose a single media option or a multi-tiered School Family Media program, virtually every impression your brand makes will reach socially active, involved moms with school-age kids. Only School Family Media can connect you to these moms in a unique and powerful way through school, in print and online.


Demographics Audience Index
Women 25-49 95% 186
Average HHI $ 78,700 132
College Educated (4+ years) 50% 169
Kids in the Household 95% 212
3+ Kids in the Household 31% 326
Kids Ages 3-5 28% 221
Kids Ages 6-11 89% 429
Kids Ages 12-17 32% 148

Index of 100 is national average against women 18+

Key Psychographics/Behavior

Our moms comprise a coveted segment of vocal, engaged community members who actively seek and share knowledge through their on- and offline social networks. These are the moms your brand wants to reach, get to know and build a long-lasting relationship with.


School Family Media’s “moms” are…

  • Involved in their community
80% Have kids involved in community youth sports*
  • Interested in new products and services
49% Say “I'm always one of the first of my friends to try a new product.”*
  • Active consumers
Median number of trips to local grocery store* - 7 times per month
Median number of trips to mass merchandiser* - 4 times per month
  • Eager to learn/talk about family-focused products and services at school social events
91% Approve of product samples/coupons/literature distributed to parents at
parent-attended school events

*Jump In! Magazine Reader Profile Study, MRI Market Solutions – October 2007
** School Family Media/Kid Power Survey of Moms´ Attitudes Regarding Marketing &
Advertising Through Schools – April 2008

Read what marketing media has to say about the survey findings:
“Survey Reveals Moms Wary of Ads Aimed at Kids: Respondents Were Open
to Certain Promotions, Especially if Directed at Adults”
“Mom's Open to Parent–Focused Approaches to Reaching Children”