SFM Solutions




 



“I wanted to let you know I received the Back2School packet and Jump In! magazines. The magazines are awesome! We will be passing them out to each family at our annual Family Picnic this Sunday. I'm so excited. I took my copy to work today and was looking at it during lunch and my boss asked for a copy for her daughter who teaches in another town. Thanks so much for all the great ideas I have gotten from you this past year. I keep getting emails and thanks for a job well done as our President.”

Cathy Salentiny
PTO President
St. Paul Lutheran School
Fulda, MN

Precise


Moms

Learn what School Family Media “moms” have to say about advertising and marketing through schools. Read survey

Moms

Reach Exactly the Right Influential, Social, Interested Moms

Whether you choose a single media option or a multi-tiered School Family Media program, virtually every impression your brand makes will reach socially active, involved moms with school-age kids. Only School Family Media can connect you to these moms in a unique and powerful way through school, in print and online.


Demographics Audience Index
Women 25-49 88% 177
Average HHI $87,600 102
College Educated (4+ years) 27% 118
Kids in the Household 92% 204
3+ Kids in the Household 27% 257
2+ Kids 74% 276
Kids Ages 6-11 80% 378
Kids Ages 9-14 (Tweens) 69% N/A
Kids Ages 12-17 38% 161

Index of 100 is national average against women 18+

Key Psychographics/Behavior

Our moms comprise a coveted segment of vocal, influential community members who actively seek and share knowledge and recommendations through their on- and offline social networks.

School Family Media’s “moms” are…

    Percentage Index

Influential and networked community leaders…

Have kids involved in community youth sports 71% 290
Agree strongly with “When I find a food product I like, I typically recommend it to people I know.” 50% 240

Interested in new products, services
and promotional offers…

Say “I‘m always one of the first of my friends to try a new product.” 45% 162
Have used a product sample in the last 6 months 76% 283
Household has used a cents-off coupon in last 12 months 92% 171

Active consumers…

Shop at local grocery store 2 or more times/week 43% N/A
Shop at mass merchandiser 2 or more times/week 20% N/A

Eager to learn/talk about family-focused products
and services at school social events…

Approve of product samples/coupons/literature distributed to parents at parent-attended school events* 91% N/A

Source: Jump In! Reader Profile Study, MRI Market Solutions - October 2010
* Source: School Family Media/Kid Power Survey of Moms Attitudes Regarding Marketing & Advertising Through Schools - April 2008