Reach Exactly the Right Influential, Social, Interested Moms
Whether you choose a single media option or a multi-tiered School Family Media program, virtually every impression your brand makes will reach socially active, involved moms with school-age kids. Only School Family Media can connect you to these moms in a unique and powerful way through school, in print and online.
|
|
|
| Women 25-49 |
88% |
177 |
| Average HHI |
$87,600 |
102 |
| College Educated (4+ years) |
27% |
118 |
| Kids in the Household |
92% |
204 |
| 3+ Kids in the Household |
27% |
257 |
| 2+ Kids |
74% |
276 |
| Kids Ages 6-11 |
80% |
378 |
| Kids Ages 9-14 (Tweens) |
69% |
N/A |
| Kids Ages 12-17 |
38% |
161 |
Index of 100 is national average against women 18+
Key Psychographics/Behavior
Our moms comprise a coveted segment of vocal, influential community members who actively seek and share knowledge and recommendations through their on- and offline social networks.
School Family Media’s “moms” are…
Influential and networked community leaders…
| • |
Have kids involved in community youth sports |
71% |
290 |
| • |
Agree strongly with “When I find a food product I like, I typically recommend it to people I know.” |
50% |
240 |
Interested in new products, services
and promotional offers…
| • |
Say “I‘m always one of the first of my friends to try a new product.” |
45% |
162 |
| • |
Have used a product sample in the last 6 months |
76% |
283 |
| • |
Household has used a cents-off coupon in last 12 months |
92% |
171 |
Active consumers…
| • |
Shop at local grocery store 2 or more times/week |
43% |
N/A |
| • |
Shop at mass merchandiser 2 or more times/week |
20% |
N/A |
Eager to learn/talk about family-focused products
and services at school social events…
| • |
Approve of product samples/coupons/literature distributed to parents at parent-attended school events* |
91% |
N/A |
Source: Jump In! Reader Profile Study, MRI Market Solutions - October 2010
* Source: School Family Media/Kid Power Survey of Moms Attitudes Regarding Marketing & Advertising Through Schools - April 2008
