Reach involved, engaged parents as they research vital
school test data on their children's current and future schools

The analytical expertise of Standard & Poor’s, combined with the passion of America’s parents, has
created a unique environment for your key messages. SchoolMatters.com has been developed by
S&P’s School Evaluation Services division and attracts an audience of just the kind of parents (those
who take the time to research and review school performance) you want to reach.

Traffic Profile

The website, as seen today, launched in November 2007, and is growing month-over-month, as more
and more parents realize that key school data is: 1) now available for public schools all across the
country; and 2) essential for choosing and understanding their children’s schools.

High-profile partnerships with US News & World Report and School Family Media, Inc. are introducing SchoolMatters.com to more engaged parents every month. 

We can offer millions of targeted ad impressions per month – with especially high traffic/interest spikes during Back-to-School and throughout the September and October time periods.