School Family Media – In the Press

Press Coverage

9/28/2009	John Driscoll is consulted by Brandweek on the latest and most effective trends in marketing to moms. (Brandweek – Advertising Supplement)
July 2009	John Driscoll offers marketing insights about differentiating your brand and directly engaging moms with school-age kids at school, during back-to-school. (Brilliant Results, p.8-12)
04/29/09	(Video) Tim Sullivan and Internet Safety Advocate, Marian Merritt, of Symantec Corp., promote Internet Safety Week – created by School Family Media, sponsored by Norton from Symantec. (Fox 31 Denver/National Satellite Media Tour)
04/27/09	(Video) School Family Media President, Tim Sullivan, appears on Fox 25 News to talk about Internet Safety Week sponsored by OnlineFamily.Norton (Fox 25 Boston)
08/13/08	(Video) Tim Sullivan offers a back-to-school “Assignment for Parents” about starting the school year off on the right foot. (Fox 25 Boston)
07/02/08	Moms Open to Parent-Focused Approaches to Reaching Children (MediaPost's Marketing Daily)
06/25/08	Survey Reveals Moms Wary of Ads Aimed at Kids: Respondents Were Open to Certain Promotions, Especially if Directed at Adults (Advertising Age)
08/29/07	(Video) Tim Sullivan discusses “Back-to-School Shopping Wants vs. Needs” (Fox & Friends National Morning News)
08/23/07	(Video) Tim Sullivan offers back-to-school advice for parents about being involved in their kids' success at school. (Fox 25 Boston)

Press Releases

08/04/08	Top Consumer Brands Go 'Back2School' to Connect Directly with Moms with Kids Ages 5-14 Years Old
06/24/08	New Moms Survey Reveals Strong Support of Through-School Marketing Programs Aimed at Parents Instead of Kids
06/12/08	Getting School-Home Balance Just Right - School Family Media's New Website, SchoolFamily.com, Helps Parents and Kids Overcome School Challenges without Stress