School Family Media, Inc.

is a marketing and media services company focused exclusively on helping parents and schools help children succeed by promoting and enabling practical and meaningful parent involvement at school.

Uniquely Connected to School Families

Through our core properties and programs - PTO Today, SchoolFamily.com, Back2School, School Family Nights and Parent Education Nights - we empower parents to connect effectively with their children's education and school community, and we provide school PTOs and PTAs with the tools, resources and know-how they need to welcome, engage and serve all the parents at their school.

Reaching Parents Through Schools

By tapping into our proprietary school connection, we're able to partner with leading consumer brands to deliver family-focused, school-sponsored programs that are promoted and executed by PTO and PTA groups at K-8 schools nationwide. To learn more about our through-school out-of-the classroom programs, visit
School Family Media - Marketing Solutions Group.

Helping School Communities

In celebration of our 10th anniversary in 2009, we launched the School Family Media Foundation, a nonprofit arm created to support parent involvement initiatives. The SFM Foundation is the founding partner of SchoolsServe, the largest food drive effort in America and the first SFM Foundation program.